Rentabilidad comercial
Qué clientes y qué rutas realmente dejan dinero
El margen que aparece en la factura no es el margen real. Aquí se descuenta la fuga financiera atribuida a cada servicio, y con eso queda una sola decisión por cliente: sostener, renegociar o salir.
Ingreso del periodo
$1,064,221
Fuga atribuida
$45,962
Margen real
$133,065
Clientes a renegociar
0 de 6
Por cliente
Ordenado de menor a mayor margen real. Los primeros renglones son los que hoy cuestan dinero.
| Cliente | Ingreso | Costo | Fuga atribuida | Margen real | % | Decisión |
|---|---|---|---|---|---|---|
| Cementos del Norte | $157,321 | $137,302 | $6,893 | $13,126 | 8.3% | Sostener |
| Automotriz Meridian | $154,891 | $131,151 | $6,752 | $16,988 | 11% | Sostener |
| Retail Nacional | $183,897 | $153,720 | $7,862 | $22,315 | 12.1% | Sostener |
| Química Delta | $180,572 | $149,526 | $7,725 | $23,321 | 12.9% | Sostener |
| Alimentos Prisma | $196,833 | $162,199 | $8,509 | $26,125 | 13.3% | Sostener |
| Grupo Acerero Bajío | $190,707 | $151,296 | $8,222 | $31,189 | 16.4% | Sostener |
Por ruta
La misma lectura aplicada al corredor, para decidir dónde conviene poner la flota.
| Ruta | Ingreso | Costo | Fuga atribuida | Margen real | % | Decisión |
|---|---|---|---|---|---|---|
| Silao → Manzanillo | $78,889 | $74,809 | $3,506 | $574 | 0.7% | Renegociar tarifa |
| Nuevo Laredo → Monterrey | $40,203 | $36,471 | $1,808 | $1,924 | 4.8% | Renegociar tarifa |
| Guadalajara → Nuevo Laredo | $72,749 | $63,621 | $3,211 | $5,917 | 8.1% | Sostener |
| Veracruz → Guadalajara | $77,417 | $67,300 | $3,394 | $6,723 | 8.7% | Sostener |
| Monterrey → Toluca | $109,293 | $93,713 | $4,747 | $10,833 | 9.9% | Sostener |
| Querétaro → Altamira | $103,954 | $87,117 | $4,495 | $12,342 | 11.9% | Sostener |
| Altamira → Veracruz | $78,432 | $62,493 | $3,387 | $12,552 | 16% | Sostener |
| San Luis Potosí → Puebla | $114,688 | $94,680 | $4,944 | $15,064 | 13.1% | Sostener |
| Puebla → Querétaro | $87,540 | $68,486 | $3,762 | $15,292 | 17.5% | Sostener |
| Manzanillo → Aguascalientes | $106,480 | $86,420 | $4,468 | $15,592 | 14.6% | Sostener |
| Aguascalientes → San Luis Potosí | $107,823 | $85,905 | $4,514 | $17,404 | 16.1% | Sostener |
| Toluca → Silao | $86,753 | $64,179 | $3,726 | $18,848 | 21.7% | Sostener |